(CNN) – Four Seasons Hotels and Resorts in collaboration with Johns Hopkins Medicine International. Montage International team with the primary care provider One Medical for the international French hospitality organization Acre, the partner is the insurance company XAA, and it is Lisl with Hilton. And then there’s the new travel stamp from the World Travel and Tourism Council (WTC). Work on the list seems to be going on further.
Welcome to a hotel re-imagined after Covid-19. Three-Michelin-starred restaurants forget a private rooftop suite with butlers or five-star spas. With global properties ready to reopen months after the crisis closed due to the crisis, their marketing efforts are focused on making their guests feel safe and secure – luxurious as disinfectants.
Is a WTC stamp, a high-profile partnership, or a marketing campaign responding to new protections?
According to some industry experts it could be.
Marketing protection as an opportunity
Renita McCarthy, a senior lecturer in Cornell University’s School of Hotel Administration, says it’s definitely a marketing ploy to visually describe a brand, whether it’s working with a well-known security agency or a new security system, so people can travel again. .
“Many of us, including us, were afraid to check into a hotel, but I must stay in a place that I know jumped into the game to get safe and clean,” he said. “Names like Johns Hopkins get that message as loud and clear as legitimacy from the WTC.”
Whatever the feedback, many of these programs can help hotels keep guests and staff in a safe environment.
Take, for example, the WTC stamp, a global certification that applies to hotels as well as travel-related companies such as restaurants and tour operators. Gloria Guevara, the group’s chief executive, said the safety standards were developed after consultations with more than 20 stakeholders, including hotel brands such as Hilton, luxury travel network Vertuoso and disease control and center centers.
“Businesses including hotels must apply to get the stamp and whenever we can, we will send an inspector to make sure the protocols are in place,” Guevara said.
A new hotel experience
For hotels in particular, one of WTC’s new guidelines applies to the breakfast buffet, which has many properties across all price points. Buffets are still allowed, but now, all meals are required and no employee has to serve them as opposed to the guests they serve – a measure that reduces the chances of guests getting infected with food and making others sick.
“These standards are international, so travelers can be comfortable knowing that safety is the same thing wherever they are in the world,” Guevara said. “People want the freedom to travel again and security is a part of that freedom.”
The WTC’s stamp is across the hotel industry, but individual brands also have their own initiatives.
In addition to keeping tables empty in restaurants like masks, gloves and hand sanitizers, it is common across the board to often disinfect public areas and reduce the number of rooms occupied together, but some hotels are doing more than these basics.
A study conducted by broadcaster NHK and a team of medical experts in Japan shows how quickly and easily Kovid-19 can spread. Anna Koren of CNN reported.
Hospitality in the hospital
With the new leadership of the Four Seasons in Care program, for example, the John Cope-19 advisory board includes Johns Hopkins doctors and hotel executives. Members will review the latest scientific findings regarding the virus and apply protocols to Four Seasons hotels accordingly; They will train staff to these standards.
Acre’s partnership with Axer offers a free on-demand virtual consultation with a doctor who is able to treat more than 5,000 guests worldwide in need of a gift (if necessary, XASA has over 85,000 treatment networks where there is a budget like our Ibis budget). Rooms are at least $ 50 a night and that’s less than a consultation with an XA doctor, ”said Amir Nahai, CEO of Food and Beverage and Lifestyle Acres.
“Our goal is for travelers to feel comfortable staying in Acre, no matter what they spend.”
One of New York’s top backyard hotels is not about to reopen with a glamorous partnership, but it has Tanza Hernandez, the new director of environmental health and protection. His job is to oversee and ensure that all of Beckett’s new security arrangements for guests and staff are maintained.
Dedicated employees or fancy partnerships for protection can help give customers the credibility of the property but there is no need to entice guests, said Rob Carp, former founder of Miles, a luxury hospitality company currently on road trips around the United States.
“Even if someone sold the trip for a living, I was anxious to stay in a hotel again, but when I visited a place in Charleston last week, I felt completely safe,” he said. “Every employee was masked, there was a limit to the number of people allowed in the elevator, and sanitizers were everywhere. There was nothing that was missing.”
But some experts, including David Ritchie, chief executive of Metis, a behavioral research firm that seeks to understand customer and employee perceptions, feel it is wrong to pay too much attention to hotel hygiene.
“Hotels, especially luxury hotels, are among the cleanest public facilities in any one. Cleaning protocols at malls and airports are much less common than in a typical, well-run hotel,” he said. “It’s like having a big show about how much you’re cleaning your house now, acknowledging that you did it badly in the past. I believe it’s a natural feeling for customers to really want what they want when they start traveling again.”
Luca Virgilio, general manager of the Hotel Eden in Rome, agrees.
“Of course, we’re following all protocols for safety, but we’re also working hard to make sure we don’t feel like a hospital,” he said. “Guests should know that they can trust us but they think they are in a luxury hotel first and foremost. Today, trust can be the new luxury.”
Shivani Vora is a New York City-based writer who travels as often as she can, going on a walking safari in Tanzania, a mother-daughter trip to Istanbul with her 10-year-old or surfing in northern Portugal.