On Friday evening Nike posted just one text video on its social media accounts The brand’s iconic slogan about “for once, don’t do it” gives people an incentive with messaging that is recognized around the world.
The message reads:
“For once, don’t do this. Don’t pretend that there is no problem in America. Don’t go back to racism. Don’t accept that innocent lives are being taken away from us. Don’t feel any more excuses. Don’t think it affects you. Don’t sit back, don’t be silent, don’t think, you can’t be a part of change. Let’s all become part of change.
In a statement to CNN on Saturday, Nike said, “Nike has a long standing position against bigotry, hatred and discrimination in all religions. “We hope that by sharing this film we can inspire and inspire action against the deeper issues of our society and encourage people to help shape a better future.”