“We need to be closer to our customers and their habits, needs and aspirations now than ever before,” John Moeller, the company’s chief financial officer, said during an earnings call last month.
Preliminary evidence suggests accelerating the shift to online shopping, as consumers are buying more products for their health and home, and they are becoming increasingly aware when choosing more savings.
“To me it’s a very interesting job because obviously it can’t be a quick recovery,” Snyder said. .. / src / NamedConfOptions.py: 209 msgid “” “If this is not a process of a few years, it is going to be a quarter,”
In an environment where almost everything changes overnight, consumer product companies are temporarily dependent on lockdowns or any new purchases ending with the arrival of a vaccine and it will be prolonged, the way they spend money over the years should be restructured.
There is no “playbook” for this recession, he told CNN Business. “It must be extremely clever and flexible for our near future.”
Their study found that the three largest UK grocers added more than 500,000 new delivery slots in the space of a few weeks, an increase of more than 30%.
In the first three months of the year, Nestl’s e-commerce sales grew 30% worldwide, while online sales grew 35% over the same period, according to Procter & Gamble.
E-commerce is unlikely to be at a very high level right now, but “we’ve reached a much better plateau than this,” said Jack Jack Neal, director of portfolio at Dutch financial services firm Roebuck.
Health and Hygiene
Alan Jopp, CEO of Unilever, told analysts last month, “We are confident enough that sustainable energy can be enjoyed anywhere in health and wellness.”
Faber said Unilever has seen sales of products such as Lipton Immune Support, as well as high-zinc and vitamin-C beverages. He is moving fast to roll these out globally, and the product will remain a health priority for innovation, he added.
“We’ll probably serve services that will become the focus of changed health, hygiene and cleanliness,” said Proctor and Gambler Moller, adding that U.S. customers are washing their clothes more frequently, adding more laundry loads each month.
Building a house
Even when the lockdowns are lifted and restaurants, bars and movies reopen, there is an idea that people will not rush to get out again.
“The home may have an extra focus: more time at home, more food at home, more cleaning at home,” Moeller said.
Others who have spent time and money improving homes and gardens, or have new hobbies, are more likely to be among them.
“Staying inside is the beginning of a new beginning,” McKinsey’s report said. “Once the restrictions are lifted, we hope customers will spend more time sitting at home, saving money, enduring security concerns and finding newfound joy in building a home.”
Increase sales of online bread machines United States According to data compiled by retail technology company Stackline, March was second only to disposable gloves in comparison to a year ago. Weight training equipment (+ 307%), craft kits and projects (+ 117%) and table tennis tables (+ 89%) reflect online sales that many customers are looking for new ways to entertain themselves while sitting at home.
As an indication of this trend, Nestl ইউ USA last week launched a new range of health conscious ready meals. Unilever executives have described the Faber trend as “coquing”.
Value and faith
Even in rich countries, pricing and austerity will be increasingly important, says Unilever’s Jop. He pointed to products that could be supplied at “incredibly low prices” as “huge power” in countries like India.
“In Europe, we as an economy can rely on negative price pressures step by step … go to the doldrums,” he said.
In the same vein, Proctor and Gamble said it is in a better position to weather the economic downturn because its portfolio focuses on everyday use items. “We have never seen the level of unemployment we want to see in this country [the United States] And potential among others, and we don’t know how long it will last, ”Moeller said.
However, at least for the time being Nestl,, Unilever and Procter & Gamble are confident that customers will balance prices rather than prices, with established brands they are less familiar with and choose.
“People will go back to big, trusted brands,” said Faber of Unilever. “They’re not sure it’s easier to spend money on products.”