Music executives Jamila Thomas and Brianna Agiemang have led efforts to shut down general business activities on June 2 through their 20th ExhibitionBus initiative.
A Twitter account linked to the group appears to have been created on Sunday, with the weekend seen communities across the country protesting the killing of George Floyd and others at the hands of police.
Artists like Rolling Stones, Quincy Jones and Billy Ilish have said they will celebrate the day. Several artists have canceled responsive listening groups or fan events.
Labels including DF Jam Recordings, Interscope, Sony Music, Columbia Records and many more are expected to take part.
Thomas and Agaimang wrote, “We will not continue business as usual without considering the issue of black life.” Tuesday, June 2, has deliberately disrupted the work week. ”
What you really need to see is that it can vary from organization to organization and from person to person. However, participants will be encouraged to leave emails, music publications and any other normal business activities.
On MTV, Chris McCarthy, president of the VicomCBS Entertainment and Youth Group, told employees via an internal email received by CNN that the company would “keep us focused on work and our community.”
“We will not hold any meetings or do any business – rather we will show solidarity with our African American colleagues and loved ones across the country,” he wrote.
On Monday, ViacomCBS networks, including MTV, Comedy Central, Paramount Network, and Pop, will be blacked out for 8 minutes 46 seconds in honor of the Black Lives Matter Movement and other victims of racism, ”McCarthy wrote.
Organizers also encourage grants for the victims’ families, community bail funds, and grassroots campaigns.
They also provided a list of anti-apartheid assets.
“It’s not just a 24-hour initiative,” Thomas and Agaimang added. “We are and will remain in this fight for a long fight.”